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The Business of Newsletters with Kendall Baker, “The Sports Newsletter Guy”

The Peel with Turner Novak

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Mastering Newsletter Metrics

This chapter discusses the key metrics that define newsletter success, including open rates and click-through rates, and their importance in maintaining audience engagement. The speakers analyze the profitability of newsletters compared to other business models and explore innovative advertising strategies. Emphasizing the evolution of content delivery, they provide practical advice for launching effective newsletters while cautioning against diluted efforts across multiple platforms.

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