Don't Diversify Your Ad Spend
The Andrew Faris Podcast
00:00
Is Facebook Advertising the Only Way to Maximize Your DTC Business?
For many, if not most e-commerce businesses, the biggest line item is in Facebook ads. And therefore, it should require a bunch of your attention because all the money is going there and that money being spent poorly has gigantic negative effects. 5% improvement performance in Facebook ads can actually like 2% to 3% more bottom line profit for you with a pretty small adjustment.
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