The Evolution of Marketing to the Future

Hey folks,

This week I look at a rising star in the mainstream commentariat: Peter Zeihan.

To me he is a good example of a proto-integral thinker in that he is a master synthesizer, weaving compelling narratives about our world that include economics, demography, geography, politics and history. He gives me a far more integrated understanding of a variety of issues from the Russia / Ukraine war to the workings of the drug cartels, to “Is it Oklahoma’s time to shine?”

Yet, as with so many contemporary thinkers, his analysis misses the core value of integral thinking: that human consciousness and cultures have evolved and that they continue to. In this episode, I look at this missing piece that integral thinking offers, and which adds an invaluable element to any analysis of human events.

I hope you enjoy the episode! – Jeff Salzman