The Value of Intro Card Slash Jingles on YouTube

Colin: What is the value of having intro card slash jingle? Smirch: Sometimes it's a nice delight. I'm very pro jingle because I think, you know, the HBO sound. When you're watching Netflix and HBO, yeah, you can skip it. But not everybody wants the jingle on YouTube. Colin: Everyone who's a retention specialist on YouTube would say cut the jingle.