i call those the slow sectors. They're very big, they are thee lions shareof t p, if you look at the pide chart. And then to your point, like their not being affected by technology to the same extent in fact ably. There's an opportunity to take these sectors and turn them from slow sectors to the fast sectors. If we do that, we shall be able to crack price pur right? We should be able to get, over time, eot sel e, the price purs in the other direction - but bu boy, there's a lot of work in boda.