Rising Trend of Non-Alcoholic Beverages

This week Bill and I are joined by Bobby Morrison, Chief Revenue Officer at Shopify

We invited Bobby on the show to respond to our recent article on Shopify, and talk about a number of things we shared there. Bobby goes deep, sharing insights into their momentum to the enterprise commerce platform market and their ambitions moving forward - in both product & GTM. If you partner with, work with, or compete against Shopify you are going to get a lot out of this conversation.

Bobby has been Chief Revenue Officer at Shopify since August of 2022 - leading the Commercial team at a company that needs no introduction. Prior to that Bobby held a number of senior roles in technology and software including CRO at Intuit, VP over SMB and corporate markets at Microsoft, and a long stint at Verizon where he rose to President and leadership over digital operations.

We cover a lot of ground here with Bobby, so settle in, pour yourself something to sip along with us, and enjoy the conversation.

Cheers!

Episode Chapters:

* Mocktail chat and the rise of NA Spirits and modifiers

* Hey Kai, understanding Shopify

* Shopify's focus on enterprise market

* Shopify's expansion into new verticals

* Shopify in B2B

* Shopify’s commitment to partners: Opportunities and strategies

* The evolution of ShopPay and Merchant Services

* Purity of purpose in Product Development

* Navigating tariffs and market disruptions

* The Future of Digital Commerce and AI’s impact

* Personal insights and closing thoughts

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This week… a Mocktail - NA Boulevardier & Negroni

Right before we recorded this episode we made a last minute pivot from a boozy Mezcal cocktail to a mocktail, “making good decisions” early in the afternoon and in the middle of busy work and family schedules.

As we’ve shared before, our attitude on mocktails has evolved significantly over the last few years as we too cut down on our alcohol consumption. It’s great to be able to enjoy something without downside, or to ensure everyone feels welcome when you have friends or family over. Its been wonderful to see such an explosion of the NA category, making “drinking NA” more accessible and available. Making mocktails in the past often meant planning ahead and essentially cooking - making syrups and infusions to then mix with. Today, many NA products are now on the market and can sit alongside and within the mixology toolkit (aka, the bar) - providing a palette of great products to mix with when ever the desire or need arrises.

At the top of the pod, we mention a few great NA products we enjoy, which are becoming more readily available. As they are alcohol-free many are showing up outside of liquor stores and many are available online. Here are some links if you are interested in finding any of the ones we mention:

* Free Spirits NA “Bourbon” - A non-alcoholic spirit alternative inspired by classic bourbons.

* Lucano Amaro Zero - Lucano’s classic Amaro, but with the alcohol removed.

* Babylon Spritz - A great NA orange bitter from Dubai, with hibiscus and tamarind.

* Dr. Zero-Zero NA “Amarno” - a smoky NA Amaro from Trieste, Italy.

We encourage you to check out these and others in the fast growing NA category! Cheers!

Please share! There is plenty of room for others at the cocktail party! Thank you!

As always, it’s great to have you here! If you enjoyed this episode, please subscribe, share, rate (it helps!), and let us know your thoughts. We love to hear from our listeners.

Be well, be safe, and here is to good business! Cheers! - Brian & Bill

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