Sales Leadership & Management Show - For B2B Sales Leaders cover image

WHAT THIS LEADER IS DOING NOW TO INCREASE REVENUE

Sales Leadership & Management Show - For B2B Sales Leaders

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Intro

This chapter explores the motivations and strategies behind effective sales leadership, featuring insights from a guest in customer development at a cybersecurity firm. The discussion covers the distinctions between upselling and new business sales, highlighting the critical role of customer satisfaction in organizational success.

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