The Challenger Brand Cleaning Up Home Care
OnBD with ALF
00:00
How Kantar Is Disrupting the Consumer Market
We see as our kind of low hanging fruit, the eco-active consumers. According to Kantar data, that's about 24% of the UK market now forecast to go to about 60%. So for us, it's more of a psychographic than anything. It's kind of a mindset in the consumer that we're trying to tap into.
Transcript
Play full episode
