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The Challenger Brand Cleaning Up Home Care
On Brand with ALF & Rory Sutherland
How Kantar Is Disrupting the Consumer Market
We see as our kind of low hanging fruit, the eco-active consumers. According to Kantar data, that's about 24% of the UK market now forecast to go to about 60%. So for us, it's more of a psychographic than anything. It's kind of a mindset in the consumer that we're trying to tap into.
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