TikTok is an awesome job at surfacing really interesting, helpful stuff of people who are not necessarily someone that like has figured it out. And I think that's great because it lowers the barrier from the people who do know how to figure it out and sort of gives it to it. Every single person gets their one. You do a couple and then your one of yours blows up and then you're constantly chasing that high of like, I want to get 2 million again. Can we do it again? Have you done?

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