6min chapter

MASTERS OF MEDDICC  cover image

Masters of MEDDICC - Travis Patterson - 10 Times Enterprise Sales Leader - Episode #3

MASTERS OF MEDDICC

CHAPTER

The Role of Champions in Sales

This chapter emphasizes the importance of finding and building a champion in sales, highlighting their role in crucial meetings and preparing them for potential scenarios. It also discusses the need for transparency and effective communication with customers, as well as the role of leaders in supporting sales reps.

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