How to Be the Best at Amazon

As the Amazon industry started maturing, the Amazon sellers were just resistant to investing in off Amazon tactics. And so it was like, you know, if I work with American made stuff, for instance, that's product differentiation built in. If we get it right, I have to educate them a bit more and it's a little bit slower. But once the manufacturer makes the decision to work with you, they're not changing every two seconds either. They're like more long game. You can be an Amazon seller and learn things together. We all want to be entrepreneurs and build our own thing. What it came down to was, I wanted to be the best at E.com.