Foot Locker: Ken Hicks
Wisdom From The Top with Guy Raz
00:00
Retail Is Like an Ice Cream Sundae, Right?
Retail is like an ice cream sundae. What are you buying? Vanilla ice cream. That's 75% of what you're buying. Then, the cherry and the sprinkles on top, that 5%. And that's what draws the eyes. Target brought in these special things to make them interesting. They did a much better job with the basic business they had. The third was they did sell staples that created that trip.
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