Foot Locker: Ken Hicks
Wisdom From The Top with Guy Raz
Retail Is Like an Ice Cream Sundae, Right?
Retail is like an ice cream sundae. What are you buying? Vanilla ice cream. That's 75% of what you're buying. Then, the cherry and the sprinkles on top, that 5%. And that's what draws the eyes. Target brought in these special things to make them interesting. They did a much better job with the basic business they had. The third was they did sell staples that created that trip.
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