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Bobby is on track to make a lot of money at the box office in its first week. It already has paid dividends for them in terms of all these brand partnerships. There was a very real risk of this just being a commercial for a toy. But it does seem like for Barbie, you know, time and time again, Greta Goig really pushed for creative freedom and got it.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode