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Ep. 29 – Mapping content ecosystems w/ Scott Kubie

Omnichannel by OmnichannelX

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Navigating the Content Ecosystem

Exploring the intricacies of content ecosystem mapping and its vital role in content and digital strategies. The chapter showcases the shift from traditional site maps to encompass various channels, emphasizing the importance of content models and disambiguating elements within a system. It also delves into aligning content with real-world entities in domain models, highlighting the significance of discovery work and user-centered approaches in content creation.

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