‘Unicorn status? It’s meaningless!’ And why entrepreneurs are born not made | Evidation Founder Christine Lemke
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Introduction
The chapter explores the speaker's perspective on unicorn companies and their lack of interest in achieving unicorn status. The guest, Christine Lemke, shares her unconventional founder origin story and discusses the app developed by her company, Evidation, which rewards users for daily activity, education, and health monitoring. The chapter ends with a discussion about the extreme measures the guest has taken for her business, including a study that involved mailing out 400 blood pressure cuffs.
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