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The one with the relational collateral - Phil Davis - Pastor, Faith Community Church (Prague) E117

CX Passport

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The Importance of Listening to Your Customer

The idea of practicing what you preach is more vital in a faith organization, perhaps even more so than the business world. "Just trying to hear people's stories goes a long way to earning some sort of relational collateral," he says. The thought of what you just said should be the headline for every customer experience leader,. Every customer service agent, should be chief customer officer, everything you just said. It shows whether business, whether faith listening becomes the most important first activity.

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