
From PayPal Mafia to Viral Startups: How David Sacks Leads Growth at Iconic Companies (with David Sacks, General Partner at Craft Ventures)
This New Way
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How Do You Get Product and Marketing on a Seasonal Cadence?
The idea of a cadence is to have deadlines and everyone working towards those deadlines. I like to schedule a launch event in the middle of a quarter, because it's too much chaos for the sales cycle and the product management cycle to be kind of peeking at the same time. So that will then create predictability around the product development calendar. And now you can kind of snap these things together because sales and product both what each other.
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