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Having a Community
I would say that at Modern Fertility we had a when I left we had a community of 60,000 members so like pretty pretty big and also pretty engaged for it being a free community. We did something one of my favorite things I got to do there was launch an onsite ambassador program but it wasn't external brand ambassador. So whether it's a giant you know modern fertility or real self or it's a small niche boutique community having members on your side is so valuable. You obviously have a lot of experience with this walk us through just kind of how you started building leadership programs like what's that journey been yeah.