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He Built Janji To 8 Figures By Narrowing His Focus (Not Expanding It)

The Andrew Faris Podcast

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Building a Mission-Driven Business

This chapter explores the early challenges and strategies of building a socially conscious business by recent graduates. The speakers discuss the balance between altruism and self-interest in consumer behavior, illustrating how their mission aligns with personal values yet has evolved over time. Additionally, they reflect on the role of identity in entrepreneurship, particularly as it relates to their passion for running and its impact on business growth.

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