Gold-rush marketing and rushed launches

In this episode, we bring you two reported stories from The Ken's newsroom that stayed with us this year.

The first, reported by Nuha Bubere, looks at Flipkart at a moment of pressure and at how its CEO Kalyan Krishnamurthy is running the company as competition intensifies and expectations remain high.

In the second, Atul Krishna tells us about India’s decision to allow foreign universities to set up campuses in the country, and what that shift says about the state of higher education and public capacity.

You can find more of our best work from 2025 at the-ken.com.