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The Uber IPO
Acquired
Taxi Magic - It Worked Great in New York City
Taxi Magic was a revolutionary system for ordering and dispatching cabs. You could also take payment via credit cards that are built in to this computer in your pocket. People loved it, especially in LA where Jenny was doing her PhD at UCLA when she used it all the time. But there was just like so many companies that started the very beginning of a wave they got one big thing wrong.
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