How I Built This with Guy Raz cover image

SoulCycle: Julie Rice & Elizabeth Cutler (2019)

How I Built This with Guy Raz

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The Birth of SoulCycle

This chapter delves into the transformative journey of launching SoulCycle, exploring the gap in fitness culture that inspired the founders' vision. They recount their initial doubts, brainstorming sessions, and the challenges faced in establishing a welcoming cycling studio amidst skepticism. The narrative highlights their focus on community, innovative marketing strategies, and the pivotal importance of personal connections in building their brand.

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