4min chapter

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Episode 213: Rewriting Cambridge Analytica (P1) feat Anthony Mansuy

QAA Podcast

CHAPTER

Can We Predict Your Personality Using Facebook Likes?

In 2013, two academics published a paper claiming that by analyzing just 10 Facebook likes, their algorithm could predict your personality traits better than a coworker. To beat a friend's assessment, they claim to only need 70 likes, a parent or sibling, 150, and a spouse, 300. There's very little research on personality prediction from Facebook likes, so we may have to take them at their word but there does seem to be some obvious flaws to the methodology.

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