Luxury E-Commerce Evolution Post-Pandemic

This chapter examines the shifts within the luxury e-commerce sector after the pandemic, highlighting the challenges faced by major platforms like Farfetch and Matches.com. It delves into economic factors, consumer behavior changes, and competitive pressures that have affected the industry, while showcasing MyTheresa's strategies for sustained profitability. The discussion also focuses on MyTheresa's acquisition of Uxnet-a and its plans to enhance market position through differentiated operations and exclusive brand partnerships.