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Do You Know What You're Doing?
Start up studio is a responsible for both sides of the house in the early stages, deciding whether to go afte the opportunity and actually doing some of the building. So we look at sort of that top down of, ok, how much, how much money could this business really make? Then we do a bottom up. And i think that if we were a a v c firme, would kind of just do the top down, and if i was an interpreter, we would just do the bottom up.