3min chapter

The New Music Business with Ari Herstand cover image

How a Major Label Markets an Artist Without TikTok

The New Music Business with Ari Herstand

CHAPTER

Introduction

The biggest thing right now, if you want to be discovered at short form vidia content. I i'm seeing artists break through moment simply by them being the ones that are putting content out themselves. There is a real need for people to understand how new fans consume music. You don't really need all platforms to win. You just need to do one really well.

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