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Designing a Smartwatch and Competing with Samsung
In this chapter, a designer named Ives enters a secretive design studio to work on the development of a smartwatch. The studio is filled with designers, model makers, and fabricators who are working on various projects. Ives gathers everyone around a whiteboard and writes the word 'smartwatch' to initiate a brainstorming session. The chapter also mentions Samsung preparing to compete with Apple in the smartwatch market. There is also an ad for Apple Card mentioned in the chapter.