From Attest to Ocean Conservation

Jeremy traces his lifelong passion for oceans and explains how he blends biology and scientific thinking with tech to build Ocean Orchestra and tackle global seafood problems.

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Jeremy King, co-founder and CEO of Ocean Orchestra and former CEO of Attest, shares his journey as a founder, ocean advocate, and father of two daughters.

In this episode, Jeremy opens up about building systems for both his family and his startups, why ocean conservation is personal to him, and how parenting has informed his leadership style. We discussed:

Blending startup leadership with family life: Jeremy reveals how he and his wife, both busy professionals, use calendar “parenting time” to protect family routines. He explains why blocking time for his daughters on the calendar is non-negotiable.
Parenting by design, not default: From food to sleep schedules, Jeremy shares how he applies science and structure to family life. He talks about the influence of the book Save Our Sleep and the “no choices on food” philosophy that’s helped his kids develop adventurous tastes.
Impact at home and beyond: Jeremy discusses his role as chair and board member at Reach Two, a UK nonprofit transforming primary schools. He reflects on how improving outcomes for kids at scale has changed his perspective on equity, systems, and the basics that matter at home and in education.
Adventures, travel, and core memories: The Kings’ family travels stretch from London to Melbourne, and Jeremy shares practical advice for surviving epic flights with little kids. He also highlights the moments that matter most like standing up for your child in the big moments, and creating core memories that build trust and resilience.
Technology, ocean advocacy, and looking ahead: As a founder working at the intersection of tech and conservation, Jeremy discusses how he wants to introduce his daughters to technology, why he’s bullish on AI for ocean impact, and how parenting is shaping his approach to building solutions for the planet.

Where to find Jeremy King