How to Choose the Right Nonfiction Book for Your Genre

Ketchup otaku is a Japanese term for somebody who's obsessed with something it's like fan but like stronger than fan so the classic example that Seth Godin shares in I forget which book he talks about how hot sauce in America has new taco. Some genres they just don't have that kind of fan base you know people buy them and read them but they do it quietly they don't talk to each other about that genre. An area where it does work well is Christian books Christian nonfiction Christian fiction CS Lewis writes Narnia word Lucy comes back from Narnia and tells everyone about Narnia. They both support each other both in a marketing way and in a messaging way that