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Financial Transformation in Finance’s Golden Age with Chris Ortega of Fresh FP&A

The Role Forward: A Strategic Finance Podcast

CHAPTER

The Importance of Processes in Accounting

The first metric every CFO needs to be tracking against is cash burning, pass runway. The second one that you can really have an impact on goes into that cash piece of it: the AR process. There's also like the SaaS subscription side. Anything that is helping you drive and optimize cash a lot better will help your bottom line.

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