RV 76 - Creating vs. Capturing Demand: Metrics to Track for B2B Growth | B2B Podcast
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How to Track Your SDRs' Conversion Rate
The mindset here is if we go to our sea level and we invest 150,000 pounds into five SDRs. What's difference between investing at 150,000 pound and to jump in on the content piece of getting people when they are looking at us in the first place As opposed to people do not want to buy from us Got it? The decision really here is we have additional funding to try and drive growth Where is the optimal place to put that funding?Yeah, what specifically are you trying to change? And so I think the the best way to look at this originally Is to try and categorize the expenses into three core buckets: capturing demand, creating demand and then converting demand.
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