The Importance of Passion for Design

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Andrea, I want to ask you what's your best advice for aspiring UX superheroes? You really have to have passion for design. Study business because that's what will make the difference in the next 10 years. Give it a shot and get your free audiobook at audible trial dot com slash user defenders. Even if you cancel your free trial, you'll be supporting the show.

Andrea Picchi reminds us that the core of design is always about people. He dives deep into the importance of design thinking. He motivates us to embrace ambiguity, and to fail as often as possible without losing the job. He also inspires us to believe in design and to always defend the user’s point of […]