The Political Scene | The New Yorker cover image

How Much is “Being Cool” Actually Worth in Politics?

The Political Scene | The New Yorker

CHAPTER

The Charisma Game in Politics

This chapter examines how the concept of 'coolness' and charisma can sway voter perceptions in political campaigns, contrasting candidates like Hillary Clinton and Donald Trump. It highlights key moments that shaped public sentiment and delves into the evolving nature of political narratives and celebrity endorsements.

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