How to Persuade Someone to Change Their Views

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We need to spend more time thinking about how to frame our positions in ways that will appeal to someone who sees the world in a very different way than we do. So what would work better? Well, we believe it's a te that we call moral re framing, and we've studied it in a series of experiments. All these studies have the same clear message, if you want to persuade some one on some policy, it's helpful to connect that policy to their underlying moral values.

Is your family, community, or even your country more divided than ever? Today’s guest Robb Willer is here to share some compelling insights on how we might bridge the ideological divide and offer some intuitive advice on ways to be more persuasive. Robb is a professor of sociology, psychology and organizational behavior at Stanford University. He studies the role of morality in politics. His research shows how moral values, typically a source of ideological division, can also be used to bring people together. His political research has investigated various topics, including economic inequality, racial prejudice, masculine overcompensation and Americans' views of climate change. Willer's writing has appeared in the New York Times and the Washington Post, including his op-eds "The Secret to Political Persuasion" and "Is the Environment a Moral Cause?” Willer received a Ph.D from Cornell University and a BA from the University of Iowa. Before becoming a professor, he worked as a dishwasher, construction worker, mover, line cook and union organizer.