2min chapter

How to Be a Better Human cover image

How to fix our polarized conversations (with Robb Willer)

How to Be a Better Human

CHAPTER

How to Persuade Someone to Change Their Views

We need to spend more time thinking about how to frame our positions in ways that will appeal to someone who sees the world in a very different way than we do. So what would work better? Well, we believe it's a te that we call moral re framing, and we've studied it in a series of experiments. All these studies have the same clear message, if you want to persuade some one on some policy, it's helpful to connect that policy to their underlying moral values.

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