The 48 Laws of Power, Law 13

Men are more ready to repay an injury than a benefit, because gratitude is a burden and revenge a pleasure. When asking for help, appeal to people's self-interest, ever to their mercy or gratitude. You destroy an enemy when you make a friend of him. Never put too much trust in friends. Better to be attacked than ignored. Burning more brightly than those around you is a skill that no one is born with. At the start of your career, you must attach your name and reputation to a quality, an image, that sets you apart from other people. It is a common mistake to imagine that this peculiar appearance of yours should not be controversial,. Nothing could be further from the