In the early days, when we were doing influencer marketing, we'd basically always do influencer marketing on an affiliate basis. And that works really well for a small brand because you're guaranteeing efficiency and you're going to be profitable. We found that we couldn't get enough influencers to do that at enough scale, but it wasn't worth our time as a company doing that anymore. It's possible that rumors of the D2C apocalypse have been somewhat exaggerated, but it has been a tougher time. You raised this big round in December 2022 at a little over $400 million valuation. How was it raising in a slightly changing environment around CPG?
Jason and Molly kick off the show with a quick third-rail story about Area 51. (1:56) They then cover Instagram co-founders Mike Krieger and Kevin Systrom’s new startup, Artifact. (10:44) Finally, Gabi Lewis of Magic Spoon joins Molly for an awesome interview about their latest raise, launching in big box stores and more. (41:56)
(0:00) Molly Kicks off the show
(1:56) Conspiracy Theories with Molly and Jason
(9:37) Vanta - Get $1000 off your SOC 2 at https://vanta.com/twist
(10:44) Mike Krieger and Kevin Systrom’s new venture: Artifact
(20:16) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist
(21:19) Monetizing news aggregators + content moderation
(40:42) Letterhead - get 50% off their first year at tryletterhead.com/twist
(41:56) Gabi Lewis of Magic Spoon joins Molly
(1:13:51) Jay Trades, immigration and TikTok ideas
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