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Instagram co-founders team up for new startup + Magic Spoon’s Gabi Lewis | E1669
This Week in Startups
Is There a Difference Between Connected TV and Traditional TV?
In the early days, when we were doing influencer marketing, we'd basically always do influencer marketing on an affiliate basis. And that works really well for a small brand because you're guaranteeing efficiency and you're going to be profitable. We found that we couldn't get enough influencers to do that at enough scale, but it wasn't worth our time as a company doing that anymore. It's possible that rumors of the D2C apocalypse have been somewhat exaggerated, but it has been a tougher time. You raised this big round in December 2022 at a little over $400 million valuation. How was it raising in a slightly changing environment around CPG?
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