4min chapter

The Innovation Show cover image

The Way of Innovation Part 1 with Kaihan Krippendorff

The Innovation Show

CHAPTER

The Example of Reebok and Puma: Overcoming Challenges and Embracing Change

This chapter examines the strategies adopted by Reebok and Puma to overcome their struggles in the 1980s and 1990s. Reebok made small adjustments while Puma implemented radical changes, highlighting the importance of embracing dissatisfaction and abandoning old ways for future success.

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