The Secret Sauce For Smarter Marketing Execution
The Duct Tape Marketing Podcast
00:00
The Land and Expand Approach to Market Expansion
The land and expand approach to expansion is finding your core niche. I tell my clients it's a pie not a circle because what I typically find is that people want to get customers everywhere, especially when they're startups. So looking for related segments that have the same characteristics that you're already serving can be a good fit with small modifications.
Transcript
Play full episode
