Grammar Girl Quick and Dirty Tips for Better Writing cover image

Surprise! These Names Are Trademarks. How to Write 'Dos and Don'ts' (or Is That 'Do's and Don'ts'?). Wording Your Mixes.

Grammar Girl Quick and Dirty Tips for Better Writing

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How Should We Handle Brands in Our Writing?

Many words we consider generic nouns are actually trade marked names. Even if you're writing about a specific product, you don't have to include its trade mark symbol. Rather than telling readers to bake mack in cheese in a pi rex, suggest they use an oven safe casserole dish. The exception to this rule would be if you'reWriting fiction or narrative non fiction and want to use a specific brand for effect.

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