Roxanne Jones: Gogle is a veryraniat the customer. You don't even get the customers. And if it's cost you 30 dollars, then you better have more than thirty dollars of margin in that sale because you're not earning another sale from them. So they've got to own the transaction, which is the first step they've got. If gogle can pay with gogle, which isn't actually widely used, but, but they do have that product and so why send traffic to the merchant side at all? Why not just imbed the check out within gogle search results? That would, though, increase one gogles advertising revenue...