31min chapter

The CPG Guys cover image

How Retail Media is Disrupting Marketing Structures with WARC’s Gregory Grudzinski

The CPG Guys

CHAPTER

Impact of Digital Commerce on Brand Ecosystem

This chapter discusses the various impacts of digital commerce on different aspects of a brand ecosystem, including R&D, logistics, supply chain, marketing partners, and sales. It also explores challenges and solutions related to package design, product formulation, shipping methods, and selling products online versus in brick and mortar stores. The chapter concludes by highlighting optimal key performance indicators (KPIs) for measuring retail media performance and the potential for advancements in data analysis.

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