Kitces and Carl - Real Talk for Real Financial Advisors cover image

Helping Clients Align Their Capital To What's REALLY Important When They Don't Know What Is: Kitces & Carl Ep 197

Kitces and Carl - Real Talk for Real Financial Advisors

00:00

Goals May Hide Deeper Priorities

Michael Kitces and Carl Richards explain that traditional planning assumes clients know their goals, even though social influence often shapes what they think they want.

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