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5 Businesses. 5 Fixes. One Playbook | Ep 937

The Game with Alex Hormozi

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Building Influence through Authentic Content and Persuasion

This chapter explores the critical components of influence and credibility, highlighting their importance in persuasion and content creation. It emphasizes four key factors—status, power, credibility, and likability—and offers practical strategies for enhancing persuasive efforts by tailoring content to specific audiences.

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