How to Automate Your Email Marketing Automation

Marketing automation is never completely set and done, it's always going to be ongoing refinement. One of the things that I've done here is we know we'll send out some cold emails, we'll get responses and my replies to those responses ended up being very formulaic. So what did I do? I built three templates for the three replies I had and then I can hand that off to either a marketing automation tool or a contract or a freelancer to start managing the inbox and taking that work off my plate.