Blending Survey & Analytics Data, Real-World Examples of Applying Attribution Insights w/Matt Bahr from EnquireLabs
Conversion Tracking Playbook
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How to Leverage Your Data in Your Multi Touch Analysis
We like from an attribution standpoint, like we definitely focus on that moment of discovery. Like, how did you hear about a brand from an attribution modeling perspective? I always recommend people look at kind of position based in a sense of what's the first touch. What's the last touch? Given the path to purchase could be quite long. It could involve 10 touches or it could involve 20 touches. But again, it gets very hard to interpret and make decisions on. So we always push like we don't we stay out of multi touch again.
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