20 Creative Brief Writing Tips - Will Humphrey, Strategy Director
Sweathead, A Strategy Podcast
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How to Write a Creaty Brief
One quick tell for when a creaty brief is not ampathetic to the audience that you r gang t communicate to is when it sounds like your judging them. The danger isis, without getting out there and seeing those people in the wild, either through redit forums or through actually geting off your arse and going nto the real world. At the eighth and final one in part one of writing, wriding tips for craty briefs,. Number eight is, words or weapons. Choose them carefully. How do people get words? Reading everything that's not a markting text book, reading poetry, reading prose, read things that use language in a different and interesting way
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