The Learning Leader Show With Ryan Hawk cover image

627: Jenny Wood - How To Go After What You Want and Get It (Wild Courage)

The Learning Leader Show With Ryan Hawk

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Understanding Impact Bias and the Purpose of Writing

This chapter explores the cognitive bias known as impact bias, highlighting how it shapes our perceptions of negative outcomes like unmet book sales expectations. Through personal stories, the chapter emphasizes the true value of writing as a means to create meaningful change in readers' lives rather than simply focusing on sales figures.

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