Single Lane Ahead: The Convergence of ABM & Demand
B2B Marketing Exchange
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Is the Interoperability the Last Word?
One of the biggest things is an inter operability. And i think that's one of the drivers behind this sort of expansion of engagement channels in a single platform. Ah, so hin that topic, you know, i'd probably say within next 18 months, two years, wi'll reach consensus around which channel should we knownah. I also cover data management, customery data platforms. You've probably all been reading about that for a while.
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