Chat GPT, a chat interface sitting on top of GPT-3.5 even, has made people see way faster what the implications are for themselves. It is a absolute race for people to understand how their industry, their jobs, their specific skill set is going to change and be disrupted on the basis of this. Once you see it, it's impossible to unsee. There's no sort of like, we should stop and copywriters should form a union to stop copywriting AI, right?