Conceptualize Your Company Correctly

B bart: There's this idea you have to conceptioalize your company correctly, and that's not even an easy thing to do. In a lot of companies that disappear, it's because their problem disappeared,. And they never really reconceptialized their self in such a way that they were still providing something valuable to the market. The emergence of things like threety printing allow us to come up with concepts and have them in a physical form.